Tech Is the New Normal

Ossy Indra, Head of Corporate PR at GDP Venture, shared this experience in the article "New normal: Impromptu of digital transformation":

"I started to encounter difficulties when buying groceries online as some vendors became overwhelmed with the sudden increase in orders. My friend offered a solution by providing a list of different vendors with similar items, but apparently they were not yet ready to go digital. They didn't accept digital payments or bank transfers, making it difficult for them to continue running their business in this situation.

Even now, there are big companies with websites that are not properly integrated with their sales platform. They rely solely on salespeople, but amid the pandemic no one can acquire their products since people are urged to work from home and the companies don't have any online platform."

A year ago, nobody would have seen this coming.

We had heard a lot about digital transformation in the news, at events nearby, on social media and at meetups, but it still sounded like a concept for the far future. Now it is here, it is happening much faster than we expected, and it is happening around the world.

This article by Bain & Community puts it this way:

"In Italy, for instance, the lockdown has significantly boosted online shopping, lockdown has significantly boosted online shopping, with many people making digital purchases for the first time. Meanwhile, app-enabled food and grocery delivery services across Asia are experiencing an unprecedented surge in demand, and some ride-hailing companies and taxi services have pivoted drivers to deliver food and other items. Beyond the immediate fallout of the crisis, it has become clear that some of these shifts are here to stay: Covid-19 is radically accelerating the digital future."

For a store, online traffic now counts for more than foot traffic. Customers expect you to be available 24/7/365 instead of 9 to 5. You used to walk up to customers and ask about their experience, and now you have to stay connected to them without seeing them.

The crisis is pushing businesses around the world to adapt while they keep delivering the goods and services their customers rely on.

At Symph, our mission has always been to equip individuals, startups and companies around the world to be ready for something like this. As we write this, our team is working with clients to build the digital products they need (websites, web and mobile apps, business systems) to survive and thrive in this crisis and in the post-pandemic world.

If you are still adapting to the new normal, we're here to help, so let's talk.