We have seen the shift to digital transformation even more with the ongoing pandemic.
Businesses, especially vendors, started selling their services and products online. Websites and apps for deliveries, online groceries, and other purchases have benefited the consumers who stay and work at home. Not only has this helped customers for simple transactions, it has also helped businesses find other ways to generate sales. Social media played a big role in helping businesses market themselves online too.
If you’re looking for ways to start selling your products online, here are tools we recommend to help build your e-commerce store.
1. Email Campaigns
One of the best ways to reach your target audience is engaging with them through email campaigns. There are many email marketing tools out there, and one that our team has used a lot is Mailchimp, an all-in-one email marketing platform.
One of their core features is email campaigns which can help you keep your customers or potential ones up-to-date with your products by sending customized emails or newsletters, and track how your customers are engaging with your email efforts. You have the freedom to create the look of your newsletter with Mailchimp’s easy-to-use features.
Learn more on how to set up email campaigns with Mailchimp.
2. Website Analytics
Adding an analytics tool to your e-commerce site enables you to see the data on what actions your users take in your website. This data helps you decide what improvements you should make.
For example, with an analytics tool installed, you can see that your users visit your homepage and check your product list, then leave your website without adding anything to cart. With this knowledge, you can start changing some sections in the product list and experiment to see what could increase the action of adding to cart.
One Analytics tool you can try is Google Analytics. With the data given on your customers’ actions on your site, you can spot ways to improve it. For e-commerce stores, this is a useful way to track a buyer’s shopping behavior and collect data on product pages.
3. E-commerce Platform
If you want to build an online store and sell your products, Shopify is one of the most popular e-commerce platforms to use. Here, you can build your online store and manage the products and page content through their dashboard. It also offers different themes you can customize to make your website visually appealing to your customers.
Shopify is easy to set up for basic website functions, but if you wish to customize it even more with advanced features, this is where a web developer can come in and do the work.
At Symph, we’ve built Shopify platforms that helped vendors sell their products online. Here is a sneak peek of an online platform we built for The Abaca Group, AbacaEats powered through Shopify:
Here, users can order their favorite Abaca brands online and have it delivered to their location with ease.
Want to build a customized e-commerce platform? We can help.