If customers have sought for products online before the pandemic, the more they are seeking that now having been affected by physical stores shutting down and not being able to go out as much as they want to.
With Facebook being the leading social platform—reaching 60.6% of internet users—it’s just wise for retail businesses to set up shop on the platform as a start in going digital and reaching customers.
Facebook has supported a degree of e-commerce in different ways: Facebook Shops, Marketplace, and Groups. Entrepreneurs can make use of all these features, but for this blog article we’ll focus on giving you a step-by-step guide in setting up your Facebook Shop as it’s what you can have the most control over in terms of branding and ownership.
Let's get your Facebook Shop started, shall we?
1. Go to your Facebook page. Check the tabs below your page profile picture. If you can’t find “Shop”, go to your page settings.
2. Click “Templates and Tabs”
3. Click “Add a Tab”
4. Look for "Shop", and then click "Add Tab"
5. This will then show the “Shop” among the tabs below your page profile picture. Click the tab.
6. Set up your shop details by follow the on-screen instructions.
7. Your Facebook shop is ready! To start displaying your products, click on the “Shop” tab again and click “Add Product”
8. Upload photos or videos of your product.
9. Fill out the necessary information.
10. After double-checking the information you entered, click "add Product"
11. The products you added will then show in your Shop “catalogue”. Your customers will be able to see this when they visit your page and view your shop.
Your Facebook Shop is ready! Continue posting about your products on your timeline, directing your customers to your shop.
CNBC says that “In the future, Facebook Shops will also allow businesses to sell products to customers through the chat features of WhatsApp, Messenger and Instagram Direct and tag products during livestreams.”
We hope this helps you get started with selling your products online. Remember: The stronger your online presence, the more you reach your market. At this time, that’s what businesses need the most— to stay connected to their customers.
Meanwhile, if you need a platform entirely of your own where customers can accomplish their intended transactions from beginning to end, talk to us. We build custom software tailored to what you and your customers need.