If customers have sought for products online before the pandemic, the more they are seeking that now having been affected by physical stores shutting down and not being able to go out as much as they want to.
With Facebook being the leading social platform—reaching 60.6% of internet users—it’s just wise for retail businesses to set up shop on the platform as a start in going digital and reaching customers.
Facebook has supported a degree of e-commerce in different ways: Facebook Shops, Marketplace, and Groups. Entrepreneurs can make use of all these features, but for this blog article we’ll focus on giving you a step-by-step guide in setting up your Facebook Shop as it’s what you can have the most control over in terms of branding and ownership.
Let's get your Facebook Shop started, shall we?
Your Facebook Shop is ready! Continue posting about your products on your timeline, directing your customers to your shop.
CNBC says that “In the future, Facebook Shops will also allow businesses to sell products to customers through the chat features of WhatsApp, Messenger and Instagram Direct and tag products during livestreams.”
We hope this helps you get started with selling your products online. Remember: The stronger your online presence, the more you reach your market. At this time, that’s what businesses need the most— to stay connected to their customers.
Meanwhile, if you need a platform entirely of your own where customers can accomplish their intended transactions from beginning to end, talk to us. We build custom software tailored to what you and your customers need.