Did you know there is a direct correlation between sales and love? Yup, you heard it right. Love, as in romantic love. According to iPrice, data shows a 57% increase in Google searches on romantic gifts during Valentine's Day in the times of the pandemic. Due to this, having an e-commerce store serves as an advantage for businesses especially on occasions such as the month of Love aka Valentine's. In 2020, big e-commerce players such as Amazon, JD, and Alibaba increased their revenue by 37.6%, 29.4%, and 40.9% respectively according to Retail Dive.
Whether it's a big establishment or a small business, from retail to groceries to gadgets, it is no secret that having a digital presence is important to maximize customer reach and increase sales during these times. The internet economy is projected to reach a $1 trillion gross merchandise value (GMV) by 2030 according to the e-Conomy SEA 2021 by Google, Temasek and Bain and Company. Due to the revenue increase in the e-commerce industry, now is the perfect time to set-up your online store or revamp your site.
There’s a lot more to it...
Running an e-commerce store is great, but it does come with a few hiccups especially during holidays or occasions like Valentine’s Day. Your website or mobile app might experience heavy traffic due to the influx of customers. Your checkout site might crash similar to what happened to Amazon back in 2021. Also, you need to ensure the security of your app so it won’t be prone to hacking.
Hence, an established e-commerce platform such as Shopify is recommended so you can focus on increasing the revenue without the fuss over servers and development costs.
Here are some of the benefits of Shopify for creating an online store for your business/es:
Visually Appealing E-commerce site
Shopify has a variety of templates to facilitate a visually appealing online store. Shopify developers are experienced in creating a store rich in UI and exceptional UX. We understand that the app should be making your e-commerce store intuitive and easy to use.
Security and Reliability
Security is a critical factor in every online store because it deals with the confidential personal and financial information of customers. Your online store must be always available online - 24/7. These features should be taken care of by a reliable hosted solution using cloud platforms and technology partners that takes care of scaling and maintenance. In this way, you can focus on sales, marketing, and customer support in order for your business to grow.
An online payment feature is a must so customers can conveniently pay for the items they added to their cart or whenever they’re ready to check out. Shopify developers can help you integrate to different payment gateways of your choice from Gcash, Paymaya, Grab, bank, credit cards, even NFT, and crypto if that is something you are considering too.
Using Shopify is a great start if you wish to build an e-commerce platform. Having an online presence can help your business especially for special occasions like the upcoming Valentine's Day. If you wish to build a customized Shopify e-commerce store or need help in enhancing your existing one, we at Symph can help you.
Story by Jep, our copywriting intern :)